A bit about what drives my approach and work…
Being fulfilled enables people to be more effective and productive in their places of work (MacLeod & Clark, BIS 2009).
When people feel engaged, valued and supported at work, businesses perform better. It really is that simple — and that difficult.
I work with agencies to create the conditions to overcome the difficult: using performance data, honest leadership conversations and a genuine understanding of what makes people tick.
The results show up in stronger engagement, more confident leadership, better team cohesion and businesses that achieve what they set out to do.
My experience
Since 1994 I’ve worked with Leadership teams across top-tier creative, design and consulting businesses — from boutique independents to global names. I focus on making a measurable, positive impact: injecting pace, clarity and accountability into every project I take on. Some of my initial client relationships have evolved over time but remain active today.
I’ve been a business owner since 2006 and have enjoyed successes and failures along the way. It’s been valuable learning that I’m happy to share.
Giles Vigor-Robertson
I‘ve worked at C-suite and with Senior Leadership across thirty years — I remain financially savvy, data literate and always human led.
A few project examples include:
Analysing team skill sets to build a clear hiring strategy and grow delivery capabilities
Creating conditions for successful leadership succession in a Founder-led agency
Building clarity in team structures and hierarchy to strengthen line management and productivity
Supporting newly promoted leaders through their transition into senior roles
Acting as a commercial sounding board to the Global CEO of an award-winning design agency
Serving as a discreet day-to-day coach to the CPO of a top-tier global design agency
Building confidence in a newly appointed Managing Director for a US-based business
Helping a fast-tracked Executive Creative Director rationalise commercial priorities against challenging performance targets
Building an entire leadership team for an independently owned international strategic design business across the US and UK
Alongside senior executive work, I support more junior team members on skills development — and have served as a mentor for the Brixton Finishing School.
Understanding the challenges businesses face and offering an objective, market-informed view of how to meet them — always through a human lens.
Examples include:
Sense-checking commercial models and building meaningful business performance KPIs
Mapping business disciplines and skill sets, running gap analysis across teams
Assessing organisational appetite, energy and readiness for change
Building the foundations of compelling employer brands
Acting as a sounding board for commercial challenges and opportunities as they emerge
Embedding DEI principles into hiring practices and team structures
I‘m lucky enough to have access to annual performance data from over fifty founder-led agencies, gathered by a leading HR consultancy. This gives me a genuinely market-informed, evidence-based view of what drives business performance — and what holds it back.
I use this insight to build values-driven people strategies that create measurable outcomes across:
Team engagement and cohesion
People management effectiveness
Business strategy and leadership performance
Working with Business Owners and Team Leaders to identify and resolve performance challenges with individuals, teams, management & leadership.
Helping people overcome behavioural barriers to build positive business impact
Unlocking individual potential by working with natural strengths and preferences
Cutting through inertia and building momentum where it matters
Building practical frameworks that support performance and career growth
Developing capability rooted in personal and organisational values
Growing confidence, self-belief and professional impact
Some of the most valuable work happens over time — building trust, navigating change and developing a clear sense of where you’re headed and how to get there.
I partner with individuals on an ongoing basis to provide:
A sounding board for live workplace challenges as they arise
Discreet, honest conversations about personal performance
Regular career progression check-ins and forward planning
A confidential space to work through sensitive professional issues
Encouragement and accountability around physical wellbeing — because how you feel physically shapes how you perform professionally
As a Maudsley Certified Enhanced Mental Health First Aider, I bring a trained, grounded perspective to one of the most important and often overlooked aspects of working life.
I work with business leaders and HR teams to identify when performance challenges may have deeper personal causes — and to help find the right professional support when it’s needed.
Making sure people feel genuinely safe at work is something I take to heart. In my view, it simply doesn’t make business sense to expect people to struggle on when the right help and support exists.
One-to-one mental health check-ins available.
The commercial challenges I take on are deliberately varied — no two projects are the same. Recent examples include:
Team sizing and workforce planning
Creating skills matrices, job descriptions and frameworks for measuring individual contribution
Competitive market analysis
Establishing and stress-testing new business propositions
Raising debt finance
Supporting the exit and sale of shareholdings
Introducing and structuring commercial partnerships
As part of the Journey Group of Companies, I also have access to a trusted network of specialist finance, HR and legal contacts — available to clients who need deeper support beyond our work together.
A few client areas
My work is primarily within the agency world — though my experience extends across luxury goods, entertainment & strategic consultancy businesses too.
A few former clients
I’m always happy to chat through a nutty challenge, please feel free to drop me a line.
Human Led is part of the Journey Group of Companies.
Giles Vigor-Robertson
Giles@humanled.co.uk
























